Walmart

I was fortunate enough to freelance with some very talented people at Fallon and Digitas in 2021 and 2022. Along the way, we created the 2022 Holiday Campaign, using hours of interviews with real Walmart customers to construct loose scripts for actors to act out. I was also lucky to have a germ of an idea turn into TrendGetter, an app that lets users take pictures of items they like, and then shop for a similar item at Walmart for a lower price.