Netflix and Baskin-Robbins

For one summer, we turned Baskin-Robbins into Scoops Ahoy, the ice cream parlor from Stranger Things. In addition to flipping the brand online and in-store, we created Operation Scoop Snoop: an Alternate Reality Game that could only be played using 1980s technology, and included over 160 pages of new Stranger Things storyline.

RECOGNITION: Nominated for 2020 Interactive Emmy,, 2X Gold Andy Winner, 2X Webby Winner, 2x Bronze Clio Winner, 3x One Show merit, Cannes shortlist

Case Study

Store Flip